Printed marketing materials are a must even in today's digital world. The physical act of handing something to someone tells the recipient "I have something special I want you to see." And what is more special than what your business has to offer them?!
This is why I love trifold brochures. They highlight the services and most important features of your business in a small manageable package. They take the reader on a journey about your company and why they need to find out more about what you do. Inviting them to take the next step to find out more. Maybe visit your website or make a phone call.
Long time client, The Carolina Pet Company, tasked me with creating a printed marketing piece for them to hand out at trade shows to introduce new potential buyers to the collection.
The company offers valuable services that would entice a retailer to add the pet collection to their line, but not many people know about everything that they offer! So we needed to create a piece that highlighted each service in an interesting way and that would make the reader want to find out more.
Naturally, I felt a trifold was the best way to accomplish this. We could easily highlight each service and do so in a way that wasn't real wordy.
Print's not dead ☠️!
There is something to be said about holding a physical item in your hand and interacting with it. It takes that information and puts it in a memorable place in your brain.
Thanks for checking out my work and reading along!
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