EVENT DESIGN: Art Show Print Marketing

Sometimes to get the word out about an event, nothing beats an old school handout.

Back in January 2022, my client was hosting an art show. The event was titled "Beauty Is In The Eye Of The Beholder" and the idea was to host 4 local artist to show off their interpretation of the theme and to inspire the viewer to dig deep and rethink what they define as beautiful.

The featured artists were:
Colour:fix Art • visit website >
TKB Studio • visit website >
Colleen Walsh • visit website >
Jennifer Key Bean • visit website >

To promote the event, I was asked to create a series of print materials that could be handed out and distributed at local business to generate awareness for the event. I decided the best and most cost effective way of doing this would be to create a small flyer, a poster and a trifold brochure to hand out during the event.

For the flyer design I went a bit literal, I used an image of an eye and kept the rest of the piece generic, leaving the interpretation of what is beautiful to the viewer. This also allowed the details of the event to be easy to spot and read.
Using the same design as the flyer, we also created posters to hang around a few local businesses. Full disclosure - the poster was letter size that we hung inside businesses. Though I can create outdoor posters, I used this mockup for design purposes.
Once the visitors arrived, we wanted them to have something to guide them along their journey so they could learn a little bit more about the artists and the art they were viewing.

The trifold was the perfect medium for this. It included a short bio on each artists with a QR code to take you to the website of each artist to see more of their work.
I am happy to report that the event was a success and they plan to host more events in the future! Watch my social media for announcements about these shows.
Thanks for checking out my work and reading along!
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